WhatsApp, via Facebook, did not respond to a request for comment for this story. are markedly lower than in comparable population sizes. (Acton has since gone on to found Signal, a more secure, less corporate, less UI-friendly version of WhatsApp.)Ī Pew survey conducted at the end of 2018 of adult social media use in 11 different emerging economies found that Facebook and WhatsApp were by far the most popular messaging apps, above Instagram, Twitter, Snapchat, Tinder, and Viber. It grew in popularity so swiftly that Facebook bought it in 2014 for a cool $19 billion this is still Facebook’s largest acquisition to date, and one of the largest in tech acquisitions history - significantly more than the $1 billion it spent to buy Instagram. WhatsApp launched in 2009 in California, built by software engineers Brian Acton and Jan Koum. Last year, Whatsapp announced limits on the forwarding of messages by its Indian users in an effort to stop a spate of horrific lynchings and to assuage government threats of legal action in its biggest market. Fitbit Versa 3Īnd yet a question remains: Why is WhatsApp practically unknown in the U.S., the world’s largest economy? Why is WhatsApp not also “the default” for messaging, as it is elsewhere in the world? The answer, it seems, is a complicated cocktail of worldwide telecommunication development mixed with American travel habits.
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